SELF
The challenge: Jefferson and Grace, two young entrepreneurs, need a brand identity for a new gender-neutral make-up brand targeted at the coming Gen Z individuals fearless about expressing their authenticity. The solution: Inspired by Cubism and Art, the design is playful and colourful. With an encouraging and straightforward tone of voice, Self talks to creative teenagers that are on the search for their true identity and reminds them that what truly matters is to freely express themselves.
